Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we've grown into a brand in our own right.

We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.

Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole. Premium. Limited. Exclusive.

Premium. Limited. Exclusive.

Hype DC has set the standard for footwear retail in Australia. Not just a retailer, Hype DC has grown into a brand in its own right. 

In-store, you’ll find the best in sneakers and footwear from Nike, adidas, Vans, New Balance, Converse, Puma, Veja and more. Each and every product in Hype DC’s collection has been carefully curated, creating a range of limited and exclusive releases you won’t find anywhere else.