Hype DC

Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we've grown into a brand in our own right.

We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.

Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole. Premium. Limited. Exclusive.

Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, they've grown into a brand in our own right.

They have maintained the same approach since their humble beginnings in 1998, carefully curating their product range, unique shop-fits and engaging visual merchandising. They have created an immersive environment where their customers experience their brand stories and product, one that their suppliers are proud to contribute to.

Their dedication to preserving these key elements has created a shopping experience unmatched by not only their direct competitors, but in Australian retail as a whole.

Premium. Limited. Exclusive.